According to GM, what defines their quality policy?

The quality policy of General Motors emphasizes the concept of having quality leaders in every market as a fundamental element of ensuring high standards and customer satisfaction. This approach reflects GM's commitment to establish strong leadership roles focused on quality in all aspects of operations, from manufacturing to customer service. By placing quality leaders strategically across various markets, GM ensures that the goals for quality are consistently met and maintained.

This emphasis on quality leadership signifies that accountability and oversight are key components in achieving the company's quality objectives, fostering a culture where quality is regarded as everyone's responsibility. This structure supports the company's mission to deliver exceptional vehicles that meet or exceed customer expectations, thereby reinforcing GM's reputation for reliability and excellence in the automotive industry.